Using mystery shoppers is a way to objectively view your company’s customer service. It is used extensively by larger businesses and retail operations that live and die based on the quality of their customer service – but small companies can use it effectively, too.
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A tight economy and escalating airfares/travel fees can make you pause before planning any business travel. Not only can fares fluctuate wildly, but there are now fuel surcharges, excess baggage and booking fees, and more.
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Your first inclination in an economic slowdown might be to cut out the marketing budget. That’s certainly an easy way to save money, but it’s not a smart way. Marketing increases business by bringing in new customers, and new business is the key to weathering a downturn. What’s more, because your competitors — even the [...]
As someone starting a small business, you may need to make a number of substantial purchases for which you don’t have the cash upfront. You have options for acquiring the equipment you need. While putting big purchases on a credit card is an option for most, many vendors also offer long-term financing options for consumers [...]
Looking for more ways to get the word out about your business? One of the most proactive things you can do is develop a media kit. Having a packet of promotional materials ready to go will come in handy when potential clients and partners, or local television or newspaper reporters come calling.
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Do you already have MySpace and Facebook pages for your business and feel less than enthusiastic about creating yet another online networking profile? Even if this is the case, having your profile on LinkedIn.com can be a useful business tool.
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Want to cut your energy costs and improve your carbon footprint at the same time? With advances in green technology, greening your business is easier than ever — you just have to know what your options are.
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There are some simple steps that you can take to make sure that customers don’t write bad checks to your small business. Some of the same steps may make it easier for you to collect payment later on.
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How can you make sure a new product or service will have traction without dishing out a lot of money for market research? No need to fork out a small fortune to test your new idea in the marketplace. There are ways you can do your own test marketing that are economical yet effective.
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E-mail is perhaps the No. 1 mode of business communication today, utilized in almost every business sector across the nation. But while most of the business world understands the function of e-mail, not everyone understands the importance behind using proper etiquette in their messages.
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