Emarketing Solutions

As part of the American Recovery and Reinvestment Act, the federal government will subsidize 65 percent of the COBRA costs for employees who are involuntarily terminated from employment between Sept. 1, 2008, and Dec. 31, 2009. The former employee would be responsible for the remaining 35 percent of premium. Employers and insurance companies will administer the subsidy, which imposes new administrative and notice requirements on business owners.

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What do clients really want and need from salespeople? What do they want from the sales process? Well, although it may seem to many frustrated salespeople that what clients want is to be left alone, this isn't entirely the case, says sales expert Randy Illig.

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As part of the American Recovery and Reinvestment Act, the federal government will subsidize 65 percent of the COBRA costs for employees who are involuntarily terminated from employment between Sept. 1, 2008, and Dec. 31, 2009. The former employee would be responsible for the remaining 35 percent of premium. Employers and insurance companies will administer the subsidy, which imposes new administrative and notice requirements on business owners.

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When you own your own business, it's tempting to work all the time. There's always something important to do, and unless you pace yourself you'll literally end up working day and night--as well as weekends.

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It's hard enough for most full-time college students to graduate in four years, and it's very common to see people stay in universities for five years or even longer. This might be a tempting option as you're trying to figure out ways to balance business and school, but is it the best one? Here are a few pros and cons to consider before making your choice.

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Why should companies worry about implementing employee recognition programs, particularly in an economy where most workers feel happy just to have a job? As Paul Facella, author of Everything I know about Business I learned at McDonalds, sees it, the answer is obvious—it's just good business.

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The head of the U.S. Justice Department's Tax Division has warned a group of tax attorneys that the IRS and DOJ will aggressively pursue unpaid employment taxes. The DOJ claims some employers are ripping off the IRS, using unsophisticated schemes that make them easy targets for enforcement. In addition to civil methods to recover unpaid employment taxes, DOJ indicated it will ramp up criminal enforcement as well.

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Potential customers who want to contact your company are likely to turn to your Web site for a phone number or e-mail address. If that contact information is difficult to find, you could not only lose a sale, but your reputation could suffer as well. According to a study by MaCorr Research, 70 percent of consumers have a negative opinion of companies that don't give them the opportunity to get in touch directly. Fortunately, it's easy to make your contact information accessible on your Web site. Here are a few tips to help.

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Small business owners consistently report that one of their biggest challenges is coping with the ever-changing world of federal regulations. But there is help.

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The amount of e-mail received on any given day can be overwhelming. And on a Monday or the first day back in the office after a holiday, the number is sure to triple. So if you're looking to get your e-mail read, the trick lies in the subject line: It's the first impression; your chance to convince someone they should indeed open your e-mail. Follow these tips to increase your chances of your e-mail messages being opened and read by its recipients.

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